In this latest portfolio we want to reflect on the limits encountered by emergent stores when they intend to produce a specific design. This reflection will be made through the work of designer Laura Acevedo and architect Felipe Guerra. The production process of the Colombian brand Papel de Punto is a clear example of the constraints that arise when the existing suppliers offer conservative capacities. In order to understand the specialty of the products, we also invited photographer Carlos Ariel Orozco, to make a visual documentation of Papel de Punto based on his vision of the space.

Papel de Punto is known for its limited edition cardigans, knitted in a classic pattern, with timeless designs distinctive of Laura and Felipe. Their production process starts with the detailed freehand drawing, followed by the digitisation of the design and ending with the industrial knitting machine.

This technique allows them to create contemporary designs based on simple and familiar shapes. Laura believes her drawings represent what isn’t visible in mainstream shop windows, making her designs stand out commercially from other brands. Similar to pixel work, the drawing is thought dot by dot; therefore during the digitisation process the textile is produced exactly as the designer planned.

In this scene, the suppliers are classic knitters that only offer traditional patterns and limited material options to new designers. This type of business is unaccustomed to offering new choices to a younger market, which is precisely Papel de Punto’s target The purveyors are not concerned about being competitive and do not protect a market that brings new challenges. Because the brand works with unique and unrepeatable designs it has to turn to various suppliers, making the order considerably more expensive and time-consuming. The designers are hence forced to be present during the production process in order to avoid variations in their designs.

Carlos Ariel Orozco’s photography is characterised by the representation of landscapes that contextualise an object, person or sensation. Through his portraits, Carlos explores the subjective meaning of the space he has encountered, giving a prominent role to the mental states generated in a particular framing.

Photographer's Contact · Carlos Orozco · WEB

Designer's Contact · Laura Acevedo and architect Felipe Guerra (Papel de Punto) · WEB