Past EditionsAboutBlogOther Projects


In the mid-seventies, the world begins to recognise a new concern for the environment. This trend is a response to consumer habits associated with the free market, where issues of lack of durability and quality in fashion objects were propelled mainly as a strategy of over consumption.

Some years later, this environmental concern which originated as a response against the market was also absorbed by it and it ultimately turned into what is named a global consciousness of sustainable consumption (Zizek). Brands in this context adopt a discourse of transparency and commitment to the environment as well as principles of justice in commerce (fair trade).

In the fashion industry, several authors adopted this trend and apply it to their production processes, rethinking the creation from a new paradigm. For example, the appearance of procedures focusing on reuse of textiles or garments of the past, recombining and reinterpreting them. Thus, this chain of sustainable actions give rise to unique pieces.

From this logic of re-use, the processing system of a garment arise as a creation of clothing for the topography of the body and / or movement, or on the contrary requiring the intervention of the user for it to occur.

This process give rise to a number of procedures that respond to the need of re-signifying the suit (bring from past to present), such as dismantling, assembling, inserting, rebutting and adjusting. Thus, establishing a system of dislocation of the garment that produces change by adding or removing items, lenghtening or shortening the garment, removing sleeves or amending the silhouette.

by Contrahilo

Ropa Doceñada, Mariano Breccia y Mercedes Martinez.

Since its beginnings they re-signify items that originally had a different context and use. They turn each piece into a unique and crafted expression of a new aesthetic and functionality for each garment. Specifically, for this project they worked with the deconstruction of the silhouettes of a basic colorful sweater, changing them to a new kind of ponchos (Chilean typical coat).

The photographer’s starting point was to capture the collective work of 12-NA and the movement of the hybrid silhouettes, built in a deserted open space. They coexist and change from being individuals to organise themselves as a group and within the collective project a whole in the vastness of the landscape, making sense of their own existence.

Photography by Daniel Gil

Designer Contact · info(@) · Flickr · Teléfonos: +562 2223 495 - +569 74762082


Photographs by Daniel Gil Rodrigo, search for a stolen moment in a scenario characterised by the symmetry that is established in relation to the character. In their images it is knowing in advance where the story begins, but never how it ends.

The character’s expressive instant is the focus of the image, the ideal counterbalance to the forms and temperatures that frame it. In his images beauty is in the counterpoint between the found and the prepared and created in advance.